Jenny Holt

Nearly 80% of businesses advertising online are dissatisfied with their conversion rate. It seems that advertisers are unaware of how their ad is performing in terms of getting customers to carry out an action or make a purchase. Analytics is a tool which can help online services to track traffic flow to their website and monitor the effectiveness of their digital marketing campaigns. Here’s how to make sure your Facebook and Google ads stand out from the crowd, by using analytics effectively to check what works and what doesn’t.

Jenny Holt, Freelance Writer, wrote an awesome guest blog post for us on making your marketing video accessible. Enjoy:Website accessibility is hugely important. Data shows that about one-fifth of the population is disabled, which means that if you fail to make your site accessible, you’ll be cutting out 20% of your traffic. The ways that you can make your site universally available vary and this post is going to focus on videos.

Back in January Jenny Holt, Freelance Writer, wrote an awesome guest blog post for us on influencer marketing. She drafted up another amazing piece on eCommerce for you all. Enjoy:

After having a conversation with Jenny Holt, Freelance Writer, I asked her to draft up this blog post about influencer marketing for you all. Enjoy: