Kevin Portuondo

Google continues to update its search algorithms to keep up with user expectations. Almost a year ago, Google announced a new Mobile First index which changed search results to focus on the mobile version of your site content first and index it according to that.

This year we used a variety of apps and tools to create custom images and social media content. The tools were easy to use, and allowed us to create a seamless design for our clients! We want to pay it forward by sharing our favorite marketing tools so you can try them out for your own business.

Engagement across your social media platforms can be broken down into 3 basic categories of commenters. Speaking from professional experience, I've found that the first step to great engagement is to spot the spam bots. You'll usually notice their obviously auto-generated emoji responses. Once you take those out of the equation and focus on actual human interactions, the real marketing can begin. While every marketer will have a different approach on how best to respond to the three following categories of commenters, here's our advice:

The live video ‘fad’ is here to stay. Making the most of live video is not actually as easy as hitting record on your cellphone or webcam. Here’s a few tips to help you keep things professional:

Coming up with relevant marketing content year-round can be tricky if you’re posting as often as you should. This is where seasonal marketing content comes in handy. How can you relate certain holidays to your products/services? Which trending topics are worth chiming in on? There are quick and simple approaches you can take to hit that sweet spike in engagement and boost in sales.

Are you relying solely on your Facebook page as a means to make sales and draw in potential new business? Take the time to have a quality website made! Social media is a means to get more traffic to your website...you need both!