Kimberly Portuondo

If you haven’t already heard, KP Kreative is about to undergo a full rebranding to become Page One Digital. We’re in the midst of updating our website and improving it, so we've got performance testing on the brain. Because it’s so important if you want to revamp your website, and because it’s just so front of mind for me these days, I thought it would be a great time to share some website performance testing tips.

My digital marketing agency, KP Kreative, has been making waves in the industry for the past nine years. We revamped our branding at the three-year mark, and I’m excited to announce a new rebranding and name change to shake things up. We’re shedding our old skin and emerging as Page One Digital, a name that better represents the full-service digital marketing agency and team of marketing experts that we’ve become.

With most of our time spent sharing advice, we rarely get the opportunity to showcase said advice in action. Today, I’m excited to share three of the marketing campaign case studies I’m most proud of from 2022. These examples demonstrate the importance of a robust SEO marketing strategy and building a website that meets the needs of your customers.

People see thousands of ads a day. It’s overwhelming, I know. Every last one of these ads is part of a greater marketing campaign, and every campaign is part of a goal to outshine competitors and win the war of rapidly evolving consumer trends. Most of the ads people see are quickly forgotten. It’s incredibly difficult to create a viral marketing campaign that sticks with consumers, let alone stands the test of time. Three of what I believe to be the best 2022 marketing campaigns had that rare ability to not just capture people’s attention, but to hold onto it.

There’s a fine line between being optimistic and being overenthusiastic. If you want to achieve your marketing objectives this year, they need to be realistic. Remember that failing to plan is planning to fail, and studies show that marketers who set goals are far more likely to meet them. So, here’s how to set SMART marketing goals this year, and—better yet—achieve them all!

It’s 2023. What?! I know—I can’t believe it either. Existential panic aside, the good news is that a new year means a new opportunity to win new clients for your business. And that might just mean trying out some fresh SEO strategies. So, without further ado or delay, here are three helpful SEO hacks that you can use to attract new customers to your business in 2023.