Kimberly Portuondo

People see thousands of ads a day. It’s overwhelming, I know. Every last one of these ads is part of a greater marketing campaign, and every campaign is part of a goal to outshine competitors and win the war of rapidly evolving consumer trends. Most of the ads people see are quickly forgotten. It’s incredibly difficult to create a viral marketing campaign that sticks with consumers, let alone stands the test of time. Three of what I believe to be the best 2022 marketing campaigns had that rare ability to not just capture people’s attention, but to hold onto it.

There’s a fine line between being optimistic and being overenthusiastic. If you want to achieve your marketing objectives this year, they need to be realistic. Remember that failing to plan is planning to fail, and studies show that marketers who set goals are far more likely to meet them. So, here’s how to set SMART marketing goals this year, and—better yet—achieve them all!

It’s 2023. What?! I know—I can’t believe it either. Existential panic aside, the good news is that a new year means a new opportunity to win new clients for your business. And that might just mean trying out some fresh SEO strategies. So, without further ado or delay, here are three helpful SEO hacks that you can use to attract new customers to your business in 2023.

Welcome to the final installment of our seven-part Guide to Facebook Advertising blog series. Now that you have a high-level understanding of how Facebook ad campaigns work, let’s get into a bit more of the nitty gritty. Our Facebook advertising FAQ comes complete with some handy tips for social media marketing success that will help you make 2023 a year to remember.

Can you believe we’re on the sixth post of our Guide to Facebook Advertising series? Today, we’re tackling Facebook ad budgeting, analysis, and strategies. Knowing how to budget your Facebook ad campaign, interpret the data, and create successful approaches helps you get the most mileage out of your social media marketing strategy.

It’s time for the fifth installment in our Guide to Facebook Advertising blog series. Let’s take a look at finding your target audience for Facebook ads. With the help of market research and the right audience in mind, you can make your next Facebook ad campaign a success.