Kimberly Portuondo

Social media is more than just a place for cat videos and perpetual scrolling. Hundreds of thousands of businesses worldwide are using social media to put their names on the map by tapping into an audience of billions (yes, billions with a B). With over 2.6 billion monthly active users on Facebook – and another billion on Instagram – social is where it’s at if you want to raise some hype for your products or services. Here are three tips to get more sales using social media:

Your social media followers choose to follow you for a reason. However, if you fail to engage them with content that they want to see consistently, you could lose more followers than you gain. To keep your followers loyal, it’s crucial to keep them engaged – and the secret you’ve been searching for lies in your metrics.

It’s important to show your respect for potential clients’ hard-earned money by slowly nurturing them over time, carrying them through a carefully curated funnel that builds TRUST and DESIRE over several weeks…or even months. With that in mind, here are some marketing tips for nurturing long-lasting client relationships:

We all know how much more we're capable of when we work as a team, and your marketing strategy should be no exception. If you want to fast-track your road to marketing success in 2022, you need to build a winning crew of team players who all understand their roles and are passionate about their positions. Here are some marketing analogies through the lens of a basketball team to inspire you this year!

The marketing arena never stays the same for long, especially in the digital marketing landscape. There’s always a new strategy at play, new feedback to implement, and more tweaks to be made to your latest video set to hit the socials. The result? You’re likely running around like a mad hatter, trying to keep everything in order and prevent your team from burning out or campaigns from falling apart.

As the blossoming flowers start to surface, companies nationwide are scrambling to compete for the attention of consumers. If you want to stand out in the colorful marketing landscape, it’s time to think a little differently. And so, without further ado, here are our four favorite marketing ideas for spring break.