Kimberly Portuondo

With Martin Luther King Jr. Day this week, we wanted to give some tips on how to celebrate holidays on your business’ social media. When it comes to posting on social media, holidays are a great way to engage your audience and make sure you are staying up-to-date on current events.

Content is arguably a very important part of any marketing strategy. After all, how else are you going to communicate your offers? Once you’ve established a fool-proof marketing strategy and the types of content you want to create, you should spend time figuring out how will you go about publishing that content.

There are undoubtedly a million things you need to think about for your business operations to run smoothly. Yet, the most important facet we tend to neglect is also focusing on how to reach new clientele! We’re so focused on making sales as efficient as possible, that we forget about the first step of business – getting new clients to notice you in the first place.

The festive season is a confusing time for both businesses and customers. Both ask themselves when the business will close, what the new operating hours will be, and how they should plan their days accordingly.

Establishing a startup can be very scary, especially if you’ve never started a business before. That is why it is important to start marketing as soon as, if not before, you establish your business. Marketing is an extremely powerful way to get your brand out there, so make sure you do it properly to grow as a business and an entrepreneur.

Black Friday is undoubtedly a very exciting, and scary, event for both shoppers and vendors. Exciting because of all the deals and scary because of the sheer volume of shoppers participating in the event. As this important and big day approaches, it’s time to get started on planning your promotions!