Kimberly Portuondo

As a Florida native, Shark Week has always been one of my favorite times of the year. Sharks are at the top of their food chain and are born and bred to dominate the deep blue sea. Shark Week got me thinking about how to become a Shark in the marketing world. So here are my thoughts for you:

Identifying a target audience can help your business to develop successful digital marketing strategies. If you are trying to target everyone, you are likely to reach no one. Your target audience is people with similar traits/characteristics who are most likely to buy your products. Your business may have several different target audiences. That is ok! It is simply important to create and thoroughly understand your target audience(s) so that you can best reach them.

For this week’s blog, we are featuring a piece written by Self Care Is For Everyone. Self Care Is For Everyone started as an online community of mental health advocates, therapists, and healers. The goal was to promote a stigma-free space to talk about all things mental health and self-care. What started as an Instagram community came together as a response to there not existing enough places where brave conversations about mental health felt safe. The community created by Self Care Is For Everyone is a safe space where people can feel supported and be reminded to practice self-care and includes mental health advocates, spotlights independent artists, and collaborates with non-profit groups

This June, I am celebrating six years in business, and what a wonderful six years they have been! In these six years, I've seen a lot of improvement, both inside my own company and across the marketing sector. My team has grown and we have streamlined our business operations along the way. While reflecting on how we have accomplished this, I wanted to take a moment to share 6 ways you can scale your own business.

Marketing for your business often includes identifying which products/services you are going to promote and additionally who you want to promote your business to. In marketing, we call this your target audience or your target market. This usually refers to identifying special features that your target audience may have. This can be anything like the language they speak, their education level, their age (whether kids, adults, or the elderly), their shopping habits etc. It is important to take the time to narrow down these features since they can help you to better connect your marketing efforts with your audience. Here are my tips to help you identify your target audience.

National Small Business Week is a national event designed to honor top U.S entrepreneurs. While larger cities tend to offer their own celebrations and events during Small Business week, you can also participate and enjoy the holiday yourself. Here are my tips to celebrate: