Kimberly Portuondo

Independence Day is the holiday everyone looks forward to most in the summer! A day filled with BBQ, friends, family, and fireworks.! Use this upcoming holiday (and the excitement surrounding it) to promote your business this July!

Father's Day is right around the corner, and you can take advantage of the holiday by focusing your June marketing efforts specifically toward dads. By creating your own Father's Day marketing content, you can better reach fathers and consumers who will be shopping for their fathers, fathers-in-law, etc. Here’s our Father’s Day Marketing advice:

For the third, and final, part of our time saving marketing tools series, we want to talk about scheduling your blog posts with the help of Squarespace.

Regardless of what kind of organization you run, email marketing can help you connect and grow with your audience and convert leads into loyal customers. Email marketing lets you build brand recognition, educate your subscribers, and promote sales and events. With the right tools at your fingertips, you can accomplish all of that – no design or coding experience needed – and you can automate it to save time.

Summer is right around the corner, and a great time to reflect on your business goals for the year. Summer gives you the breathing room to refocus your efforts where there are most needed. That can only happen if you streamline all other aspects of your business. So we want to share marketing tools to help businesses save time on their marketing.

Analytics/Insights are a technology that you can use to collect, report, measure and analyze what people are doing on your website (or social profile), how they found you, etc. Analytics are used to study the performance of a site and to guide efforts to make improvements. Analytics have become more and more robust over time, so it can be pretty overwhelming to figure out what metrics are important from a marketing standpoint.