Kimberly Portuondo

A website pop-up is a pop-up window (typically used for advertising)that contains an offer for some service or product and that appears on the screen of the website you are visiting. It usually follows you as you scroll if you do not close it or click it to take advantage of the offer. While pop-ups can dramatically increase conversion rates, most users find them to be annoying. However, when done professionally, they can be very effective. So the question about pop-ups is are they worth it?

This time of year can be extremely busy from a business standpoint, especially if you are in retail. It’s also meant to be a time spent with family and loved ones. So, I won’t waste too much of your time, and I’ll get right to the point. I have a present for you. That’s right, you!

There are many tools out there to help make marketing easier to manage, but it is still a daunting task. Having a marketing plan to guide you is a help, but it is important to also keep a detailed content-calendar on hand at all times.

Remarketing helps keep your brand in front of your potential customers' eyes even after they navigate away from your website. This can be very helpful in persuading them to revisit your site when they are ready to purchase from you.

You may doubt Facebook’s security, but one thing you can trust is that it is still a great place to promote your business. With over a billion users, Facebook offers you a unique position to advertise your business. Here are 3 reasons why you should use Facebook Advertising, despite the recent changes to Facebook!

Everyone is using websites these days to promote their business or sell their products, but most do not succeed because they fail to consider some of the basics that really make a website stand out and look professional while doing it. These are the three most common tips missed opportunities we find with websites: