Kimberly Portuondo

Content marketing is an ideal way to connect with your customers and build brand awareness. It lets you tell your story and build tremendous buzz around your services and products. Luckily, there are lots of great, time-saving tools out there that can dramatically increase the impact of your content marketing efforts.

Valentine's Day is not just a day about romance. It’s a holiday dedicated to love of any kind. In that spirit, we want to share some of the projects that we LOVED working on.

Quality website performance is essential since most business is being done online. The best way to confirm that your website is performing as you want it to, is to use data to measure performance. There are so many tools available to measure website performance, it can be hard to know what to measure and what tools to use to do so.

A website pop-up is a pop-up window (typically used for advertising)that contains an offer for some service or product and that appears on the screen of the website you are visiting. It usually follows you as you scroll if you do not close it or click it to take advantage of the offer. While pop-ups can dramatically increase conversion rates, most users find them to be annoying. However, when done professionally, they can be very effective. So the question about pop-ups is are they worth it?

This time of year can be extremely busy from a business standpoint, especially if you are in retail. It’s also meant to be a time spent with family and loved ones. So, I won’t waste too much of your time, and I’ll get right to the point. I have a present for you. That’s right, you!

There are many tools out there to help make marketing easier to manage, but it is still a daunting task. Having a marketing plan to guide you is a help, but it is important to also keep a detailed content-calendar on hand at all times.