Kimberly Portuondo

The Internet is loaded with content, and you cannot deny the fact that most content is aimed at selling you something. If you’re trying to do the same you need to stand out. Here are a few ideas to improve your social media content.

Unless you're a business owner who is NOT interested in growing your brand, you NEED to have a website, even if it’s just one page! And, no having a Facebook business page does not count!

Mobile websites aim at a seamless user experience for people who are on the go. With Google’s search algorithm now factoring in mobile experience, and more than half of users accessing websites from their smartphones, it is increasingly important for your website to be mobile friendly. Here are our top 3 must haves for your mobile site:

Website platforms are the perfect partners for individuals and small business owners when it comes to creating a website. With website platforms like WordPress, Wix, and Squarespace eliminate the need for developers and cut the costs of website development in half! The hardest part about website platforms is choosing the best one for your needs. So, we want to share our thoughts on some of the most popular website platforms out there:

Even though you may have created the most innovative product or supreme service, your success is never guaranteed. To tip the scales in your favor, you’ll need to become an expert on reaching your target audience. While many big businesses like to cast a wide net and aim for the masses, it's actually much more effective to identify a more niche, targeted audience. Though it will require more effort up front, in the end, it will be worth it. The more effective your ads are at reaching your audience the better you can maximize your ROI (return on investment).

The first question you need to ask yourself when creating blog content is, “do I really know my target audience.” Marketing does not happen without identifying your target, and the same applies for content marketing. Content marketing takes time and effort, but it is very effective if done properly. Your conversion rates will be higher, if your content is engaging to your target audience.