Kimberly Portuondo

Mobile websites aim at a seamless user experience for people who are on the go. With Google’s search algorithm now factoring in mobile experience, and more than half of users accessing websites from their smartphones, it is increasingly important for your website to be mobile friendly. Here are our top 3 must haves for your mobile site:

Website platforms are the perfect partners for individuals and small business owners when it comes to creating a website. With website platforms like WordPress, Wix, and Squarespace eliminate the need for developers and cut the costs of website development in half! The hardest part about website platforms is choosing the best one for your needs. So, we want to share our thoughts on some of the most popular website platforms out there:

Even though you may have created the most innovative product or supreme service, your success is never guaranteed. To tip the scales in your favor, you’ll need to become an expert on reaching your target audience. While many big businesses like to cast a wide net and aim for the masses, it's actually much more effective to identify a more niche, targeted audience. Though it will require more effort up front, in the end, it will be worth it. The more effective your ads are at reaching your audience the better you can maximize your ROI (return on investment).

The first question you need to ask yourself when creating blog content is, “do I really know my target audience.” Marketing does not happen without identifying your target, and the same applies for content marketing. Content marketing takes time and effort, but it is very effective if done properly. Your conversion rates will be higher, if your content is engaging to your target audience.

Google crawls and indexes your website based on the experience, quality, and content on your website. The index prioritizes websites based on the experience and if it is related to the query.

A website is an essential aspect of a successful business because іt helps establish credibility and build your brand’s reputation The longer you avoid creating a professional presence online, the less likely you are to reach your audience. If you aren't already familiar with web design you can start small and build over time. No one knows everything at the beginning. The best advice we can give is to set yourself uр by listening to feedback from customers and make adjustments accordingly. Alternatively there’s always the option of hiring a professional web developer to fill in the gaps for you. In the meantime, if you do have a website for your business it MUST include at least these 5 things