Kimberly Portuondo

On our way home from the marina a couple of days ago, I was given instructions to fend off the stern and when I asked what stern meant I was told to move aft. (Stern and aft in simpler terms mean back of the boat). This struggle to understand boating terminology is a great example of why jargon is a huge NO-NO for your social media marketing.

Have you ever wondered how your website stacks up? There's an awesome and totally FREE tool from HubSpot that will help you figure it out. Check out my video demonstration to see how to use it.

Do you buy your friends/family mementos from your travels? Think of your marketing efforts as a little trinket to share with your target audience. See what I mean in my latest video tip.

I've noticed a lot of people shy away from search engine optimization so I wanted to explain how easy it is to incorporate search engine optimization tactics into your digital marketing efforts.

Most people don't properly use social media for their business because they feel too overwhelmed to make it a part of their routine.

During a recent meeting with a client I was reminded that I need to speak at a level that makes sense to her and to my target audience. This is important for all of us to do in our marketing.