Kimberly Portuondo

A 2012 study found that 85% of people go online to check email, while only 61% use the internet to check social media. Additionally, a recent survey found that 91% of people use email at least once a day. Furthermore, an Experian survey found that the average return for every $1 spent on email marketing is $44.25, and that 66% of people have made a purchase as a result of an email they have received.

Like most marketing techniques, you will find mixed reviews about the effectiveness of Email Marketing. Just like social media, email marketing is only effective for your business when used properly. Email marketing is a great way to promote your website, to interact with your customers, to promote your blogs, to encourage attendees to come to events your sponsoring, etc. Yet, the majority of businesses are still not taking advantage of email marketing. So here is Part 1 of a guide to get you started:

Blogging is one of the best ways to create content for your business. You can spend plenty of time on the proper blog length and blog frequency, but it will all be a waste of time if you don't have any subscribers. If you want to get readers to subscribe to your blog you need to market it properly.

Blogging effectively can be extremely difficult. From blog post length to content, there is so much to consider when writing your blog posts. Once you figure all of that out, you will find yourself wondering how often you should be posting to your blog. And like most things for your business, you will find varied answers.

Blogging is a great way to improve the SEO on your website; however, writing great content doesn't guarantee that people will read it. The actual writing of your blog content is only half of the formula for an effective blog.

On most social media sites the pound sign '#' turns any words that directly follow it into a searchable link. Hashtags allow you to group your content into topics based on keywords.