Kimberly Portuondo

After reading my blog post on the importance of a blog for your SEO efforts, you probably realize how helpful content can be toward Search Enginge Ranking for your website. But, what you may not realize is that images can also be used to generate traffic.

In my last blog post, I discussed the importance of blogging as part of the SEO strategy for your website. So your website is finally up and running the way you want it to, but you still aren't seeing the kind of traffic you were hoping for. Unfortunately, this isn't one of those "if you build it they will come kind of moments." You have to give people a reason to land on your website, and to stay on it once they are there. This is where keyword optimization is key.

Running a business is extremely difficult and time consuming. Most business owners understand the importance of having a great website, maintaining that website, and having an active social media presence to direct people to their website. However, a lot of business owners don't dedicate time to another extremely important piece to having a successful digital presence: SEO aka search engine optimization.

Transparency in business is not a new concept, but some businesses have been slow to take advantage of it's benefits. Many companies have committed to being transparent. Doing so is clearly in the best interest of the company and their clients.

Would you ever show up to a meeting with a potential client with your shirt untucked, a tie that's way too small, or without brushing your hair? If you're thinking "NO!" that's because you recognize the importance of making a good first (and hopefully lasting) impression. The same concept of a good first impression should be applied to your company website.

Last week, I explained the importance of using LinkedIn Groups for your business. According to LinkedIn, groups "provide a place for professionals in the same industry or with similar interests to share content, find answers, post and view jobs, make business contacts, and establish themselves as industry experts."