Analytics can guide so many improvements to your website so it's very important to have them set up on your website and to review them regularly. See what I mean in my latest video tip:
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How Much Should a Website Cost?
Pricing for websites is one of the first questions for every business owner, and the answer is never what people like to hear: it depends. That's like asking how much a custom tailored suit would cost without giving the measurements or the type of fabric you want. Unfortunately, there isn't a straight forward answer. But, I can give you things to keep in mind when trying to price out a web design project.

The 5 Second Website Speed Test
A method of user research that help you measure what information users take away and what impression they get within the first five seconds of viewing a design.