Category

Branding

Finding the best balance between professionalism and personalism

Kimberly Portuondo
|
November 28, 2017

People nowadays have a lack of trust in businesses so it's important to be as transparent as possible. But this sometimes means being "less professional" and more personal than you think you should. Here's how to find the right balance.

Is Your Customer Service on Point?

Kimberly Portuondo
|
October 3, 2017

You can have a quality marketing plan, but it won't do you any good if you don't have quality customer service.

Ditch Testimonials & Start Managing Your Online Reviews

Kimberly Portuondo
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June 13, 2017

Online reviews are make or break for your business at this point. Cherry picking testimonials to feature on your website is fine, but ignoring your online reviews is a big no-no. Here's what you need to know:

A Fresh Perspective

Kimberly Portuondo
|
April 25, 2017

Whether you're new to your industry or very well versed in it, you can always get a fresh perspective by attending networking events, webinars, seminars, etc

Sticking To Your Business Goals

Kimberly Portuondo
|
March 7, 2017

If one of your goals for 2017 is to grow your business (or start one for that matter) all it takes is one simple step: asking for help!

The Benefits of Branding

Kimberly Portuondo
|
August 29, 2016

Is your marketing content recognizable as your own?

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