Category

Marketing

What Is Remarketing and How to Do It Effectively

Kimberly Portuondo
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December 11, 2018

Remarketing helps keep your brand in front of your potential customers' eyes even after they navigate away from your website. This can be very helpful in persuading them to revisit your site when they are ready to purchase from you.

3 Reasons to Use Facebook Advertising

Kimberly Portuondo
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November 27, 2018

You may doubt Facebook’s security, but one thing you can trust is that it is still a great place to promote your business. With over a billion users, Facebook offers you a unique position to advertise your business. Here are 3 reasons why you should use Facebook Advertising, despite the recent changes to Facebook!

4 Tips to Write Powerful Email Subjects

Kimberly Portuondo
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October 23, 2018

There's plenty of schools of thought across on best practices for email marketing, but I wanted to highlight 4 key tips to help you write a subject lines that will draw in your readers.

How to Use the Seasons toward Your Marketing Strategy

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October 16, 2018

Fall has arrived and we all know when the seasons begin to change and the holidays roll around, it’s a bit difficult to stay on top of everything involved with your business. That’s why it’s important to plan and schedule in advance!

How to Determine What Type of Marketing You Need Most

Kimberly Portuondo
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August 28, 2018

Online marketing is a must nowadays but there are so many options out there it can be hard to know where to start. If you are working within a limited budget, it’s important to focus on marketing that will be truly effective for your business. Whether it’s email marketing, social media marketing, content marketing, SEO, online ads, etc. it is important to focus your efforts on what will give your business the most return. So here are a few things to consider:

5 Do's & Don'ts to Avoid Email Spam Filters

Kimberly Portuondo
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August 7, 2018

Are you wasting a lot of money every year on email marketing for your emails to just go into junk mail? If this is happening to you, getting a better comprehension of what spam filters are and how they can be avoided could help enhance your return on investment (ROI). Here are some do's and don'ts to ensure that your emails make it into your recipient’s inboxes.

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