5 Reasons to Focus on Professional Digital Marketing
Whether your business is small or large, you can easily benefit from digital marketing. Given how popular social media activity has become, there’s almost limitless opportunity to grow your brand and expand your audience online. If you are somehow still in doubt that spending time and money on professional digital marketing is worth it, we have pulled together 5 reasons to consider digital marketing with an expert.
Using Facebook Messenger Ads to Combat Facebook Zero
The newest addition to the Facebook Ads empire is Facebook Messenger app ads. This might sound creepy (and it is a little), but it can be extremely effective. This means you can now directly message potential prospects directly via Facebook Messenger. Similar to LinkedIn’s Sponsored InMail, you can reach people 24/7. Just like with any new platform, it is hard to know what works and what doesn't, especially with Facebook Zero looming over our heads. Here's our advice to take advantage of these new ads while combatting Facebook Messenger Ads:
DIY Marketing
Have you delegated your marketing efforts to one of the younger people in your office because they know how to use Facebook? Social media marketing is more than just technical skills. Here's my advice on what to think about when hiring a social media manager.
Do you know what your target audience values most?
There are so many things that factor into an audience strategy, but the #1 focus should be on their value system so that you can speak to what they value in your marketing content. Here's an example of what I mean.
Defining Your Audience Strategy
Taking advantage of audience segmentation will make a significant difference in your marketing efforts. Learn more in my latest video.
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