Happy New Year
Seasonal marketing can be a great way to attract customers and increase sales during particular times of the year.
How Often Do You Revisit Your Marketing Calendar
Creating a marketing calendar is only the first step. With 2018 approaching you should be finalizing your calendar for the upcoming year. You should also build in time to revisit and revamp your calendar to make sure your ideas are still working for you.
How to Use Analytics to Check If Your Ad is Working
Nearly 80% of businesses advertising online are dissatisfied with their conversion rate. It seems that advertisers are unaware of how their ad is performing in terms of getting customers to carry out an action or make a purchase. Analytics is a tool which can help online services to track traffic flow to their website and monitor the effectiveness of their digital marketing campaigns. Here’s how to make sure your Facebook and Google ads stand out from the crowd, by using analytics effectively to check what works and what doesn’t.
Adjusting Your Marketing Based on Consumer Behavior
Are you considering consumer behavior, and how it changes, for your marketing efforts?
Are You Making Assumptions About Your Target Audience?
There is so much technology available to help you make informed decisions about your target audience. Are you taking advantage?
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