Marketing

Nearly 80% of businesses advertising online are dissatisfied with their conversion rate. It seems that advertisers are unaware of how their ad is performing in terms of getting customers to carry out an action or make a purchase. Analytics is a tool which can help online services to track traffic flow to their website and monitor the effectiveness of their digital marketing campaigns. Here’s how to make sure your Facebook and Google ads stand out from the crowd, by using analytics effectively to check what works and what doesn’t.

Are you considering consumer behavior, and how it changes, for your marketing efforts?

There is so much technology available to help you make informed decisions about your target audience. Are you taking advantage?

Are you making references to things with no context for your audience? You should never leave consumers feeling lost or confused. Here's what you should consider for your marketing content.

Seasonal marketing is often overlooked because it seems too obvious.

No matter who your target audience is, they are consistently being bombarded with content that is likely very similar to yours. It's very important to make your content stand out!