Marketing

Boosting your Facebook posts and creating Facebook Ads is essential for getting the most reach on Facebook. If you're investing money to get your Facebook posts in front of more people, you want to make sure they will convert into business. The best way to do this is to have your call to action right on your image. However, Facebook has a 20% text-to-image ratio rule that you must abide by in order to boost your posts. Before you take the time to design beautiful images with calls to action on them, make sure you know how to use the Facebook Ad checker to guarantee your images will be approved when you try to boost them.

You all probably want to be referred as much work as possible, but you also, at times, will need to refer your clients to other businesses as opposed to leaving them hanging when they have work/questions that you can't answer yourself. See what I mean in my latest video tip:

I'm sure majority of you receive your emails directly on your phones which is why it's that much more annoying to get unsolicited emails. Most people who receive spam do one of 3 things: delete it, unsubscribe, or report it as spam. Those that unsubscribe are also give the opportunity to mark the email as spam. So, if for some reason you are still purchasing lists in order to send unsolicited emails to people, that means 2/3 of their options involve marking you as spam!

Do you buy your friends/family mementos from your travels? Think of your marketing efforts as a little trinket to share with your target audience. See what I mean in my latest video tip.

During a recent meeting with a client I was reminded that I need to speak at a level that makes sense to her and to my target audience. This is important for all of us to do in our marketing.

No matter what you are doing, you need to be providing value.