SEO

For those who haven’t heard – but we’re sure you have – Google is changing their algorithm. In a nutshell, “Core Web Vitals” are Google’s latest standards used to evaluate a page’s ability to give users good experiences.

Trends change every year, but after 2020, we’re certainly betting on a new world, big changes, and loads of accelerated trends. As your marketing strategy adjusts and adapts to these trends, your SEO strategy should do the same.

You’ve researched keywords, written great content, added blogs, and done your best to make your website an SEO masterpiece, yet it’s underperforming. Why? There are some SEO fundamentals that you might be missing. Sit back, relax, and let us tell you the truth about SEO.

You may remember when blogging took off – it was a way for people to post about their lives on the internet. Now it’s become a must for businesses of all sizes to grow their following, gain traffic, and improve visibility in SERPs (search engine result pages). So, what changed? Well, the realization that blogs are a great tool to prove expertise in the industry while simultaneously improving search engine optimization (SEO) was a big help. If you aren’t currently blogging, here’s why it’s important to start.

Google Search Console is designed to track your website's Google Search performance. From your Google Search Console profile, you can get valuable insights, which means you can see what aspect of your website needs improvement. We recently published Using Google Search Console to Measure SEO part one and part two which covers the top tools and reports that we use within Google Search Console. Today, I want to go over what data to look at and how often you should be doing so.

Google Search Console (GSC) is a completely free tool designed to help you improve your website’s Search performance. There are a variety of tools available within GSC. It can seem a bit daunting if you don’t know what to look for. So last week, I shared an overview of the features available within GSC’s Performance Report. Now, I want to dive into some of the more specific reports and tools available within GSC.