SEO

You’ve researched keywords, written great content, added blogs, and done your best to make your website an SEO masterpiece, yet it’s underperforming. Why? There are some SEO fundamentals that you might be missing. Sit back, relax, and let us tell you the truth about SEO.

You may remember when blogging took off – it was a way for people to post about their lives on the internet. Now it’s become a must for businesses of all sizes to grow their following, gain traffic, and improve visibility in SERPs (search engine result pages). So, what changed? Well, the realization that blogs are a great tool to prove expertise in the industry while simultaneously improving search engine optimization (SEO) was a big help. If you aren’t currently blogging, here’s why it’s important to start.

Google Search Console is designed to track your website's Google Search performance. From your Google Search Console profile, you can get valuable insights, which means you can see what aspect of your website needs improvement. We recently published Using Google Search Console to Measure SEO part one and part two which covers the top tools and reports that we use within Google Search Console. Today, I want to go over what data to look at and how often you should be doing so.

Google Search Console (GSC) is a completely free tool designed to help you improve your website’s Search performance. There are a variety of tools available within GSC. It can seem a bit daunting if you don’t know what to look for. So last week, I shared an overview of the features available within GSC’s Performance Report. Now, I want to dive into some of the more specific reports and tools available within GSC.

Any website owner who is serious about improving their digital platform's quality should understand the importance of collecting data with the ultimate goal of improving overall performance. That said, most website owners that we work with are still not using free tools like the Google Search Console to accurately measure Search Engine performance.

2020 is officially here and it is the year for you to find success with SEO! We hope your site is getting the results you desire (especially with the help of our SEO resources). Even if you are satisfied with the results you’re getting, don’t get too comfortable.