Social Media

For this week’s blog post, I will be discussing the importance of Instagram Marketing and using it as a powerful tool for your business. With these 3 tips you will learn how to grow your business and turn followers into clients!

Engagement across your social media platforms can be broken down into 3 basic categories of commenters. Speaking from professional experience, I've found that the first step to great engagement is to spot the spam bots. You'll usually notice their obviously auto-generated emoji responses. Once you take those out of the equation and focus on actual human interactions, the real marketing can begin. While every marketer will have a different approach on how best to respond to the three following categories of commenters, here's our advice:

Are your potential clients able to reach you on the platforms they prefer to use?

On our way home from the marina a couple of days ago, I was given instructions to fend off the stern and when I asked what stern meant I was told to move aft. (Stern and aft in simpler terms mean back of the boat). This struggle to understand boating terminology is a great example of why jargon is a huge NO-NO for your social media marketing.

Discover some tactics to sell on social media by watching my latest Facebook Live video.

Think of social media marketing as a workout routine. If you miss a day it can start a ripple effect that derails your whole routine. Social media marketing is the same way and you should focus on consistently posting quality content no matter what