Have you delegated your marketing efforts to one of the younger people in your office because they know how to use Facebook? Social media marketing is more than just technical skills. Here's my advice on what to think about when hiring a social media manager.
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Marketing Plan
Just like you should never set sail without a plan or a captain you should never try to market your business without a strategy and guidance from an expert.
Your Marketing Needs
Whoever handles your marketing needs to know the ins and outs of your company as if they are your salesperson.
Referral Networks
You all probably want to be referred as much work as possible, but you also, at times, will need to refer your clients to other businesses as opposed to leaving them hanging when they have work/questions that you can't answer yourself. See what I mean in my latest video tip: