Creating a marketing calendar is only the first step. With 2018 approaching you should be finalizing your calendar for the upcoming year. You should also build in time to revisit and revamp your calendar to make sure your ideas are still working for you.
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Marketing Plan
Just like you should never set sail without a plan or a captain you should never try to market your business without a strategy and guidance from an expert.
Your Marketing Needs
Whoever handles your marketing needs to know the ins and outs of your company as if they are your salesperson.
Referral Networks
You all probably want to be referred as much work as possible, but you also, at times, will need to refer your clients to other businesses as opposed to leaving them hanging when they have work/questions that you can't answer yourself. See what I mean in my latest video tip: