Creating a marketing calendar is only the first step. With 2018 approaching you should be finalizing your calendar for the upcoming year. You should also build in time to revisit and revamp your calendar to make sure your ideas are still working for you.
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Speak WITH Your Target Audience
During a recent meeting with a client I was reminded that I need to speak at a level that makes sense to her and to my target audience. This is important for all of us to do in our marketing.
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Providing Value to the Consumer
No matter what you are doing, you need to be providing value.
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Understanding the Value
If you understand "the why" you will be that much more likely to put your heart into the things you are doing.
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