Sales, especially online sales, can be tough. You're asking total strangers to do business with you. Here are some tips to perfect your approach.
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How to Use Analytics to Check If Your Ad is Working
Nearly 80% of businesses advertising online are dissatisfied with their conversion rate. It seems that advertisers are unaware of how their ad is performing in terms of getting customers to carry out an action or make a purchase. Analytics is a tool which can help online services to track traffic flow to their website and monitor the effectiveness of their digital marketing campaigns. Here’s how to make sure your Facebook and Google ads stand out from the crowd, by using analytics effectively to check what works and what doesn’t.

Adjusting Your Marketing Based on Consumer Behavior
Are you considering consumer behavior, and how it changes, for your marketing efforts?

Are You Making Assumptions About Your Target Audience?
There is so much technology available to help you make informed decisions about your target audience. Are you taking advantage?

