On October 16, head honchos in offices across the country will be celebrating National Boss’s Day. If you want to unlock your inner-leader and feel like a visionary CEO, then follow these 3 tips to effectively market like a boss online.
1. Take advantage of the Power of SEO
Search Engine Optimization (SEO) is no longer a maybe. Those who haven’t hopped onto this train are left sitting at the station, and you don’t want to be alongside them. Utilizing strategic keywords will lure audiences from Search results to your webpage – making the prospect of a conversion that much more concrete. There are plenty of online tools to help with your keyword strategy, so developing SEO tactics doesn’t have to feel like neurosurgery.
2. Harness multimedia platforms
If you aren’t using the litany of social media platforms available and generating content for them, then you’re missing out on loads of potential clients. For instance, YouTube attracts 2 billion unique visitors to every month. TikTok – a relatively new platform – has 689 million users worldwide. If you truly want to be a boss marketer, then dipping a few toes into multimedia platforms should be strongly considered.
3. Release Press Statements
Routine press statements can put you on the map in your local community. It’s a practical way of communicating enthralling news to potential clients and those who are already following your work. As a bonus, certain online publications keep an eye out for company press statements. Getting your name mentioned in widely read publications like Forbes and Bloomberg ensures eyes will be on you, and who doesn’t want that extra attention?
With these 3 tips, your marketing game will reach the next-level. Now that’s what we call boss-like. What marketing strategies have you found most effective in these ever-changing times? Let us know in the comments.
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