Older adults and seniors can be a significant target audience for your chiropractic practice, and your marketing efforts can and should reflect this. If you know how to target older customers in your digital marketing efforts, you can give your business a major boost.
A Guide to Healthcare Marketing for Seniors & Older Adults
Facebook Is Your Friend
When marketing to senior adults—or any target market for that matter—a diverse strategy that takes advantage of multiple platforms is a must. But when you’re looking to reach older adults on social media, Facebook is your go-to. Itself a senior compared to upstarts like TikTok and Snapchat, Facebook tends to be the preferred social media platform for seniors in their 60s and older. Regularly posting healthcare tips and informational content to your business’s Facebook page aimed at older adults can help increase your visibility with this important demographic. And you can leverage Meta Business Suite to build ad campaigns targeting custom audiences such as seniors.
Create Specialized Healthcare Content
If you want to reach seniors and older adults in your marketing, showing that you understand them is a great way to get a leg up. Social media posts and website content that focus on healthcare issues more common among seniors can help create interest and, ultimately, drive foot traffic. Resources like Google Trends and Keyword Planner can help you discover which topics might be of interest to an older audience. Or, better yet, take the time to gain insights from your current customers and use these takeaways to craft content that can create connections.
Reflect This Older Demographic Accurately
The concept of show, don’t tell is important when trying to target older adults and seniors. Authenticity is key—avoid any language that might be viewed as ageist or paints aging in a negative light. Present the value of chiropractic as a means to help your audience thrive and remain active rather than tying it to weakness or frailty. You can strengthen the connection with a senior target audience with clear, direct language and by respectfully depicting an older audience in your marketing visuals.
Reach a Variety of Audiences With Expert Healthcare Marketing
Building a strong, diverse customer base for your chiropractic practice means learning who your audience is and how to reach them. Page One Digital can help you gain valuable insights that allow you to grow your presence on the web and increase business. Contact our team to get started.
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