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Marketing to Tourists & Travelers This Summer

Summer is one of the most active seasons for travel in the United States, and according to the TSA, this year is shaping up to be the busiest yet. This presents an excellent opportunity for your chiropractic business to attract tourists and travelers. If you know how to reach people passing through your area by using effective marketing and advertising, you can ensure that your practice stays busy like highways and airports all across America. 

Tips for Marketing to Tourists & Travelers

Stick to Your Target Audience

A core component of reaching customers in your direct market area is understanding your target audience. If your advertising is tailored to and reaches the right demographics, you can expect to see a substantial impact on your business. The same goes for marketing to travelers and tourists—if what you’re doing for locals is working, it should help you attract people passing through during their summer travels. 

Prioritize Local SEO

When travelers visit your city, Google will show them relevant results in the area. If you know how to attract locals to your business using local SEO, it will also help make you more visible to tourists looking for an adjustment after their flight or road trip. Some effective tips for improving local SEO include ensuring that your Google Business Profile is up to date and responding to positive and negative reviews. You can also partner with local businesses to place printed advertising where travelers are likely to see and provide some extra incentive for them to visit with exclusive offers and discounts. 

Appeal to Tourists With Specialized Content

You can leverage your blog to attract tourists and travelers in search of the services you offer. Writing unique posts with tips for traveling that also highlight the importance of chiropractic care can help you rank for keywords that out-of-towners might search for. Content marketing can help increase your ranking in Google’s search results, allowing you to appear in a more prominent position for queries like “chiropractor near me.”

Attract Locals & Tourists To Your Chiropractic Business With Page One Digital

If you’re a chiropractor trying to increase reach with long-time customers, first-time customers, tourists, travelers, or anyone in between, Page One Digital can help. Our team of experts can help you craft marketing strategies that drive results, optimize your website to improve performance, and boost your brand on social media. Contact us today to get started.

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Kyle Johnson
July 2, 2024
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