Organic Search Engine Ranking

SEO, search engine optimization, is a procedure to get your website to show up on search engines, like Google, for specific keyword searches. A lot of business owners don’t quite know what SEO is and end up being taken advantage of by companies claiming to be expert SEO’s.

When selecting keywords for your SEO strategy it is important to reference your audience strategy.

Your Google business listing should be top of mind when it comes to seasonal changes. For example, if your hours change, one of the first places you should update that is your Google listing. If not, you are leaving potential customers hanging!