Planting Long-Term Seeds for Long-Term Clients

Google Ads, Remarketing, Email Funnels… Oh My!

It’s important to show your respect for potential clients’ hard-earned money by slowly nurturing them over time, carrying them through a carefully curated funnel that builds TRUST and DESIRE over several weeks…or even months. With that in mind, here are some marketing tips for nurturing long-lasting client relationships:

1. Google Ads. Google ads are more than worth their salt. This powerful form of targeted marketing gives businesses a cost-effective way to reach huge audiences of people who are already in “buy” mode, searching for exactly what you have to offer. You can start, stop, pause, or edit your Google ads at any time, consistently targeting your dream audience with tailored ads that speak to the heart of their problem. Learn more about our digital advertising services if you are looking for more personalized assistance with Google campaigns.
2. Remarketing. Sometimes, people are interested in your service – but don’t get back to you. Why? Because they’re human – and humans forget things. Remarketing, or retargeting, is a powerful strategy that lets you customize your ad campaigns to be shown exclusively to people who’ve already visited your site. Sometimes, a little reminder is all it takes to nudge people closer to that BUY button.
3. Email Funnels. Automated email sequences are an ingenious way to build trust with your audience slowly but surely. But with hundreds of emails landing in inboxes every day, you need to do what it takes to stand out. Consider using more personalized subject lines and pre-headers that don’t capitalize every word; studies show that people are more likely to click on emails that seem personal, not commercial. Show vulnerability, show your human side and show that you’ve got what they’ve been searching for.

So, how do you plan on building your base of loyal clients in 2022 and beyond? Be sure to let us know your ideas in the comment box below, and contact KP Kreative when you’re ready to invest in digital marketing that’s guaranteed to bring you more clients than you can handle.

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