Fall is upon us, and with it comes a ton of important holidays you’ll likely want to market for. As the season changes, so does consumer behavior and so should your marketing strategy. Your seasonal marketing strategy should help people get into the groove of a new season.
Here are five marketing tips for fall you can use to transition with the season:
1. Stay with the Times
Pay attention, adapt, and address common problems people are dealing with. For example, you can tap into ways people can celebrate a socially distanced Thanksgiving. This way, people will see that you’re in this with them.
2. Start Your Marketing Strategy Early
Don’t leave your fall marketing strategy to the last minute. Start building your brand awareness a little earlier by marketing your upcoming fall discounts, promotions, and products a little earlier. When fall does make its appearance, your audience will already know what to expect from your company.
3. Create a Plan B
If this past year has taught us anything, it’s that times can change in a matter of hours. Try to have a marketing and sales plan B in case the country faces another lockdown. While you’re at it, be sure to market this plan B so your audience can have peace of mind knowing they’ll still be able to purchase from you in such an event.
4. Ditch Old Habits & Promote New Sales
Be cognizant of the previous year’s successes and failures, compare these to your current target audience, and set-up a new and improved seasonal marketing strategy accordingly. You can always adapt new trends with older means of communication.
5. Get in on the Craze for Non-Fallers
Not all regions have a “fall transition”. Some areas simply have a direct summer-to-winter shock or a year-long summer which makes fall marketing moot. But that doesn’t mean you can’t leverage the holidays! Use all the major holidays to place yourself in the middle of the festive action.
Fall is colorful, filled with tricks, and highlights the importance of gratitude, so be sure to get an early start on your fall marketing strategy!
Related Posts
Frighteningly Fun Marketing Ideas
Halloween is one of my favorite holidays. The ghosts, the goblins, the candy -- what’s not to love? So even though All Hallow’s Eve will be different this year, I can’t help but feel excited. With Halloween just weeks away, there’s no need to wait until October 31st to make the most of spooky season. Check out a few tips to get started with your Halloween marketing.
How to Prep for Fall Marketing Season
Your small business marketing strategy should change with the seasons if you want to continue targeting the right people at the right time. Along with Halloween, Thanksgiving, and beautiful colors, Fall brings countless marketing opportunities for businesses. Here’s how you can use Fall to your advantage when it comes to small business marketing!
Fall Marketing Tips
The first day of fall is right around the corner and whether your business is located somewhere the leaves change or not, it’s important to incorporate a fall marketing strategy. Fall is often viewed as a new beginning. With summer coming to a close and school starting back up, it’s a fresh start for business owners, teachers, families, etc. So, how can you use this season to your advantage?