Tag

Brand Management

A Decade of Marketing Insights Part 7: Unique Selling Proposition

Kimberly Portuondo
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May 27, 2025

Explore how to define your unique selling proposition (USP) and how to use a data-driven approach to back up what makes you special.

A Decade of Marketing Insights Part 6: Women in Marketing

Kimberly Portuondo
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May 13, 2025

Navigating the workplace as a woman, especially a business owner, has its ups and downs. Discover how our CEO has overcome imposter syndrome and more.

A Decade of Marketing Insights Part 3: How To Rebrand

Kimberly Portuondo
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April 8, 2025

Every business evolves, and sometimes that means redefining your brand. Here are some insights on how we handled our rebrand launch strategy.

Types of Tone of Voice in Marketing Writing

Kyle Johnson
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March 4, 2025

Explore the different types of tone of voice you can leverage in marketing writing & how your choices can help shape & define your brand identity.

A Digital Care Package for Your Business

Kimberly Portuondo
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February 27, 2024

Check out our digital care package for your business, packed with tips and tricks for stronger communication, online reputation management, and more.

How to Respond to Negative Reviews & Comments

Kyle Johnson
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February 6, 2024

Learn how to respond to negative reviews and social media comments. Doing it the right way is a big part of good brand reputation management.

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