Tag

Content Strategy

Use Emojis For Your Marketing!

Kimberly Portuondo
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July 9, 2019

Emoji have become such a big part of communication. They’ve even gotten their own social media holiday: July 17th, World Emoji Day. Yes, you read correctly, World Emoji Day.

Content Marketing, Blogging, and Why You Need Both

Madison Flashenburg
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January 1, 2019

So you, like 60 percent of other consumers, feel positive about a brand after reading custom content on a blog. This inspires you, and you start to work on articles, but don’t necessarily see the leads getting converted or your audience growing. According to top influencer Neil Patel, conversion rates are almost six times higher for those that use content marketing versus those that don’t.

Why You Need A Content Calendar For Your Marketing

Kimberly Portuondo
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December 18, 2018

There are many tools out there to help make marketing easier to manage, but it is still a daunting task. Having a marketing plan to guide you is a help, but it is important to also keep a detailed content-calendar on hand at all times.

Are You Considering Context?

Kimberly Portuondo
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November 7, 2017

Are you making references to things with no context for your audience? You should never leave consumers feeling lost or confused. Here's what you should consider for your marketing content.

Pay Attention to Your Written Tone

Kimberly Portuondo
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June 20, 2017

People read content in their own tone, not your intended tone. Are you making sure your tone is clear?

Content Marketing

Kimberly Portuondo
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November 8, 2016

Coming up with timely and relevant content for your target audience can be tough. Here's how I do it:

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