Tag

Digital Marketing

Defining Your Audience Strategy

Kimberly Portuondo
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January 16, 2018

Taking advantage of audience segmentation will make a significant difference in your marketing efforts. Learn more in my latest video.

How Often Do You Revisit Your Marketing Calendar

Kimberly Portuondo
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December 12, 2017

Creating a marketing calendar is only the first step. With 2018 approaching you should be finalizing your calendar for the upcoming year. You should also build in time to revisit and revamp your calendar to make sure your ideas are still working for you.

Adjusting Your Marketing Based on Consumer Behavior

Kimberly Portuondo
|
November 21, 2017

Are you considering consumer behavior, and how it changes, for your marketing efforts?

Are You Making Assumptions About Your Target Audience?

Kimberly Portuondo
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November 14, 2017

There is so much technology available to help you make informed decisions about your target audience. Are you taking advantage?

How to Make Your Marketing Efforts Stand Out

Kimberly Portuondo
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September 19, 2017

No matter who your target audience is, they are consistently being bombarded with content that is likely very similar to yours. It's very important to make your content stand out!

3 Photography Tips to Market your Business:

Lauren Fernandez
|
August 8, 2017

When it comes to your business, marketing is extremely important and how you market your business is essential to its success. When it comes to your products or services, you want to inform and provide knowledge to your audience in a way they can absorb it. Attracting viewers aesthetically is a very important step to any marketing process. High quality images on your website and various social media platforms can really boost your viewers' interest. They allow your audience to gain more insight into who you are, what your style is, and what your business can bring to the table. That is why we highly recommend investing time and budget into quality photos. So here are three photography tips to help you get started:

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