Seasonal Marketing Strategy

For many businesses, engaging with social media can be stressful and even scary. It’s stepping into the unknown — they want to connect with potential customers but aren’t quite sure of what to say or the best way to say it. Sound familiar?As summer starts to come to a close, being comfortable with social media and seasonal marketing is more important than ever. Before you know it the holidays will be here, but it’s not too late to create a holiday content strategy. With Labor Day just around the corner, now is a great time to begin experimenting with relevant content campaigns for the holidays. Here are a few suggestions for running a Labor Day campaign.

The back-to-school season spans an eight-week period from early July to late August. However, given the uncertainty going into the 2020-2021 school year, it’s worth reviewing your current strategy to ensure it still makes sense. Here are our tips to refocus your back to school strategy:

Each season offers different opportunities for activities, important holidays, and what’s trending (cue the pumpkin spice lattes in the fall!) It's important to leverage timing as it relates to seasonal themes and deals. Running promotions to provide free product shipping, consultations, or themed ads can help you stand out compared to others. Here are our tips to help you do just that.

Summer is usually a fun time to relax, enjoy the heat and vacation, but for those running their own business it can also mean plenty of work and planning for the rest of the year. With so many distractions and the unavoidable work to keep your business going during the summer, we’re sharing some tips to keep you relaxed and ready for the tasks ahead.

Summer tends to be a time when businesses slow down a little, offices clear out a little earlier on Fridays, and every time you send an email; you get a flurry of out-of-office notifications. Summer can lead to some real marketing opportunities for businesses. Especially if you take the time to finesse your strategy well in advance. That said, here are my tips to get you on your way to a strong summer marketing strategy.

Self-care can help entrepreneurs and their businesses in many ways. Work culture nowadays tends to praise a constant hustle and busy schedule. This can be a toxic way to deal with your workload and allow your attention to stray from what is truly important. How can you be the best version of yourself without slotting some ‘me-time’ into your agenda? We’re sharing a few tips on how self-care can play a huge role in the overall success of your business.