SEO Strategy

The new year has officially begun, and SEO is surely part of your marketing plan. An important (and often overlooked) part of SEO is images and alt text. To provide users with the best possible experience and to help search engines understand a page, alt tags need to be set. Here’s what you need to know.

Halloween is quickly approaching and if you’re like us, you’re loving all things spooky and scary! One thing you shouldn’t be afraid of this time of year (or any time) is SEO. Here are a few mistakes to avoid along with some tips to help you find success.

The time has come for Google’s new Page Experience update. This page experience ranking update was announced in November 2020 and has officially launched this June. In this blog, we’re going to touch on understanding Google’s Page Experience update and how to measure your website performance accordingly.

Google has decided to once again improve our online user experience, which is definitely not a bad gesture – but we want to make sure you’re prepared. Google recently rolled out an algorithm update called “Page Experience,” which may have an effect on your Google rankings.

In our last blog – which you can read here – we gave an introduction to Google’s Core Web Vitals and how their new algorithm affects online businesses. We spoke about the metrics used to evaluate a page’s ability to deliver positive user experiences and the importance of testing your website to see if it complies with Google’s new Core Web Vitals.

For those who haven’t heard – but we’re sure you have – Google is changing their algorithm. In a nutshell, “Core Web Vitals” are Google’s latest standards used to evaluate a page’s ability to give users good experiences.