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Join a Webinar on Chiropractic Cash-Pay Revenue Growth

Page One Digital can help you grow your chiropractic business through targeted marketing, and our friends at Medray Laser & Technology are offering helpful insights to help boost your revenue. In the upcoming webinar The Modern Cash Pay Model: Where Modalities Shine, chiropractors Dr. Charlie Annunziata and Dr. John O’Connor will discuss how Class IV laser therapy can be used to drive cash-pay revenue at your practice. 

What You’ll Learn

The Modern Cash Pay Model: Where Modalities Shine will take place on Tuesday, May 19, with session times at 10 a.m., 1 p.m., 5 p.m., and 8 p.m. Eastern time. Not able to attend during these times? As long as you register, you’ll receive the link to the conversation and be able to watch it at your leisure. The video will also eventually be uploaded to Medray’s YouTube channel, where you’ll also find past webinars on topics such as shockwave therapy, treating neuropathy, and more. 

During the webinar, doctors Annunziata and O’Connor will have an in-depth, one-on-one conversation on the merits of Class IV laser therapy as a driver of cash-pay revenue. This treatment option can easily be implemented in chiropractic practices and used as a core component of treatment plans for patients. 

Among the topics of discussion: 

  • The role of photobiomodulation (PBM) in modern chiropractic care
  • How to integrate laser therapy into your current treatment model
  • Workflow strategies to improve outcomes and reduce staff burden
  • Practical use of hands-free laser therapy in daily practice
  • A framework for building laser therapy into a cash-based model

Meet the Doctors

During the webinar, Dr. John O’Connor will also share his personal experience with laser therapy as a means to overcome chronic pain. He is Medray’s National Performance Coach as well as an advanced regenerative specialist, the Chief Performance Officer of VELOCITY HP COACHING, and the host of the podcast “Tough Love with Dr. John O’Connor.” 

Dr. Charles Annunziata has been working in the chiropractic industry for nearly 30 years. He received his Doctorate of Chiropractic from Life University in 1998 and has since received advanced training in the Active Release Technique, applied kinesiology, and functional medicine. 

About Medray Laser & Technology

Medray Laser & Technology is a leading provider of non-invasive care through Class IV laser therapy and radial pressure shockwave therapy. Guided by the core principles of innovation, accessibility, and excellence, the company is trusted by clients in the sports medicine, physical therapy, dental, and veterinary spaces. 

Medray is also a major provider of laser therapy solutions in the chiropractic industry; products like the Medray QuantumX, Medray Supermax, and Medray Quad can complement traditional adjustments by offering natural pain relief and soft tissue recovery. What’s more, these products are all FDA-cleared, giving patients valuable peace of mind. 

Register now for The Modern Cash Pay Model: Where Modalities Shine and get key insights that can help you grow your practice. For help growing through SEO, social media, and expanding your web presence, the team at Page One Digital is ready to get to work for you!

Post author
Kimberly Portuondo
May 12, 2026
5
min read
Category:
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