In today’s fast-paced digital world, it’s important for businesses to keep up on the latest news in online marketing. The Page One Digital blog covers everything from digital marketing tips to SEO trends and more. Each blog is written by one of our experienced professionals.
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Curate an Effective Instagram Hashtag Strategy
The hashtags you use on Instagram are crucial to your marketing strategy. If you utilize them correctly, you'll be able to draw attention to your product or brand. However, using the wrong approach can adversely affect your Instagram account, from annoying potential followers to being penalized by Instagram's algorithm. To create an effective Instagram hashtag strategy, you need to know the best practices. Here's how to choose the best hashtags to use on Instagram.
Planting Long-Term Seeds for Long-Term Clients
It’s important to show your respect for potential clients’ hard-earned money by slowly nurturing them over time, carrying them through a carefully curated funnel that builds TRUST and DESIRE over several weeks…or even months. With that in mind, here are some marketing tips for nurturing long-lasting client relationships:
Add Video Marketing to Your Content Strategy
Does your content marketing strategy include video? Even before the pandemic, businesses were discovering that video was an increasingly successful way to make their brand accessible to wider audiences. Since the beginning of the pandemic, online viewing has nearly doubled. Still not sure if you’re ready to join the 86% of businesses already using video as a marketing tool? Let’s look a little deeper…
Teamwork Makes The Marketing Work
We all know how much more we're capable of when we work as a team, and your marketing strategy should be no exception. If you want to fast-track your road to marketing success in 2022, you need to build a winning crew of team players who all understand their roles and are passionate about their positions. Here are some marketing analogies through the lens of a basketball team to inspire you this year!
4 Ways to Spring Clean Your Marketing Strategy
The marketing arena never stays the same for long, especially in the digital marketing landscape. There’s always a new strategy at play, new feedback to implement, and more tweaks to be made to your latest video set to hit the socials. The result? You’re likely running around like a mad hatter, trying to keep everything in order and prevent your team from burning out or campaigns from falling apart.
Tips to Engage With Your Online Audience
What can you do to engage with your audience more often? Are you only sending emails during sales, or do you regularly reach out to educate and entertain? Do you post eye-catching and engaging content daily on your social media platforms, or only when you are attempting to drive sales? It is imperative to keep in touch with your online audience regularly. Here are some of our tips to target your audience while increasing your online presence.