Online Marketing Tips & SEO Trends Blog

As a businessperson or an entrepreneur return on investment (ROI) is very important and should be a key factor in your marketing efforts. Landing pages, a standalone web page created specifically for marketing, have a significant role in the conversions of prospective customers. To accomplish your marketing goals, it is important to include certain, key elements on your landing page. Here are 5 must haves:

The Internet is loaded with content, and you cannot deny the fact that most content is aimed at selling you something. If you’re trying to do the same you need to stand out. Here are a few ideas to improve your social media content.

Unless you're a business owner who is NOT interested in growing your brand, you NEED to have a website, even if it’s just one page! And, no having a Facebook business page does not count!

It’s hard to believe that Snapchat has been around since 2011. Even though it’s no longer considered a new social media platform, many small businesses still aren’t making it a part of their social media marketing. Time and staffing limitations could be your reason, but don’t let fear of the unknown stop you! The app isn’t just sharing photos and videos — it’s an incredibly effective tool for building relationships with your customers.

Mobile websites aim at a seamless user experience for people who are on the go. With Google’s search algorithm now factoring in mobile experience, and more than half of users accessing websites from their smartphones, it is increasingly important for your website to be mobile friendly. Here are our top 3 must haves for your mobile site:

Instagram story highlights are a great way for your audience to get to know you right off the bat. It’s the first thing they see when looking at your profile, and allows you to be more creative with how you market yourself!