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Using Facebook for Business: The Basics
This past weekend, I was a guest speaker at a conference for chiropractors. I spoke for about 90 minutes on how to use Facebook and Instagram for your business. During (and after) my presentation I received a lot of questions from the group about how to schedule posts, share them, comment on them etc. This is all stuff I would consider basic, but it dawned on me that many people do not know how to do this so I created a demonstration video for the group. However, everything I am showing will apply to you guys as well so I wanted to share it with you.
Expanding Your Organic Reach on Facebook
I've been writing a lot of posts about how to use Facebook for your business lately. I touched on ways to get the Facebook results you want, how to use Facebook ads to your advantage, and even how to review Facebook insights to perfectly target posts to your audience. I wanted to take some time to get into specifics for improving your organic reach on Facebook.
How to Make the Most of Sponsored Ads on Facebook
Recently, I detailed the best use of boosting your Facebook posts; however, you can also create sponsored posts on Facebook that work a lot differently.Most people think all Facebook ads are Sponsored stories and don't really understand that it is a very specific branch within Facebook advertising. Here's what you need to know:
Using Facebook Insights to Best Engage with your Audience
I've been writing all these blog posts lately explaining how to improve your social media presence, specifically on Facebook. And, coincidentally, I just spoke on one of my client's webinars to show their fanbase how to review Facebook insights to get the most out of their social media. So I pulled my portion of the webinar together into a video clip to share with you guys. You'll probably notice my dog barking in the background throughout...she gets just as fired up about marketing as I do and couldn't seem to help herself :) Hope you enjoy!
Using Facebook Ads to Your Advantage
Ah! I've broken my own cardinal rule of blogging regularly and been on a two week hiatus. I won't make excuses for it, but I will make sure that this blog post kicks ass to make up for my radio silence. In my last blog post, I talked about how to improve your Facebook results. I briefly touched on the importance of boosting (advertising) your Facebook posts, but I wanted to get into more detail since this is a question I am asked often.
Why You're Not Getting the Facebook Results You Expect and How to Fix It
So, in case you haven't noticed, Facebook is changing up the way they're doing things. Which means you need to change the way you're using Facebook for your business. Here's what you need to know: