Online Marketing Tips & SEO Trends Blog

Are you making references to things with no context for your audience? You should never leave consumers feeling lost or confused. Here's what you should consider for your marketing content.

Jenny Holt, Freelance Writer, wrote an awesome guest blog post for us on making your marketing video accessible. Enjoy:Website accessibility is hugely important. Data shows that about one-fifth of the population is disabled, which means that if you fail to make your site accessible, you’ll be cutting out 20% of your traffic. The ways that you can make your site universally available vary and this post is going to focus on videos.

When viewers are scrolling through their social media, they only stop on things that appeal to them. You want your content to be the thing that makes them stop scrolling. When it comes to making videos and posting them online, there are a few guidelines to keep in mind in order to attract your audience. If you are nervous about recording a video, these three tips will give your videos that extra push:

Seasonal marketing is often overlooked because it seems too obvious.

You can have a quality marketing plan, but it won't do you any good if you don't have quality customer service.

Engagement across your social media platforms can be broken down into 3 basic categories of commenters. Speaking from professional experience, I've found that the first step to great engagement is to spot the spam bots. You'll usually notice their obviously auto-generated emoji responses. Once you take those out of the equation and focus on actual human interactions, the real marketing can begin. While every marketer will have a different approach on how best to respond to the three following categories of commenters, here's our advice: