In today’s fast-paced digital world, it’s important for businesses to keep up on the latest news in online marketing. The Page One Digital blog covers everything from digital marketing tips to SEO trends and more. Each blog is written by one of our experienced professionals.
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Fall Marketing Tips
The first day of fall is right around the corner and whether your business is located somewhere the leaves change or not, it’s important to incorporate a fall marketing strategy. Fall is often viewed as a new beginning. With summer coming to a close and school starting back up, it’s a fresh start for business owners, teachers, families, etc. So, how can you use this season to your advantage?
How to Market to Sports Fans
The coronavirus has been throwing the schedules and off-season plans of major sports leagues into disarray, and sports fans around the world are waiting anxiously for their return. With the Summer Olympics canceled, games being played without audiences, and the future of the sports industry hanging in the balance, how can you reach your target audience?
Are You Laboring Over Labor Day Posts?
For many businesses, engaging with social media can be stressful and even scary. It’s stepping into the unknown — they want to connect with potential customers but aren’t quite sure of what to say or the best way to say it. Sound familiar?As summer starts to come to a close, being comfortable with social media and seasonal marketing is more important than ever. Before you know it the holidays will be here, but it’s not too late to create a holiday content strategy. With Labor Day just around the corner, now is a great time to begin experimenting with relevant content campaigns for the holidays. Here are a few suggestions for running a Labor Day campaign.
Tips for Your Back to School Strategy
The back-to-school season spans an eight-week period from early July to late August. However, given the uncertainty going into the 2020-2021 school year, it’s worth reviewing your current strategy to ensure it still makes sense. Here are our tips to refocus your back to school strategy:
Focus on Seasonally Relevant Content
Each season offers different opportunities for activities, important holidays, and what’s trending (cue the pumpkin spice lattes in the fall!) It's important to leverage timing as it relates to seasonal themes and deals. Running promotions to provide free product shipping, consultations, or themed ads can help you stand out compared to others. Here are our tips to help you do just that.
Tips to Market to an Older Audience
Older consumers are frequently excluded from digital marketing strategies due to outdated thinking that they are not regular technology users. If you are trying to market to an older audience, you may be thinking that it’s as simple as clear instructions and large fonts. Like anything, marketing to an older audience takes a specific strategy, so here are our tips to help you reach a senior demographic: