Blogging is an excellent way to keep your website active and relevant, which helps search engines understand what your practice offers. If you don’t have a blog or don’t add to it regularly, you need our Blogging Basics guide.
Don’t be intimidated by creating and maintaining a blog. With our blogging guide, you’ll learn the fundamentals of blogging and how to start a blog from the ground up. Written by Page One Digital’s CEO, Kimberly Portuondo, this Blogging Basics guide covers everything you need to know to get started.
Our blogging guide explains why blogging is essential for your practice, how it boosts your SEO, how to create a content calendar, and more tips for writing effective blog content.
Excerpt From the Guide
“Most practice owners don't dedicate time to Search Engine Optimization (SEO). Understanding SEO isn’t easy, and search engines are constantly changing their algorithms and policies. It seems like every time SEO practitioners get a handle on things, the rules change, and they’re all left wondering what they’re doing wrong and what they might possibly be doing right. And now, with AI is mix, there are important things to understand and put into practice.
One thing that will always benefit your SEO efforts is blogging. Blogging is valuable to your business for countless reasons, including building trust with your patients and potential patients, positioning yourself as an industry expert, and simply sharing news with your practice’s followers. Blogging can only help you if it’s done properly.
Search engines love fresh, original content. Your website most likely does not change very often. That’s why you need to keep an active blog filled with new and relevant information. Ideally, you should be posting at least one 300-500 word blog each week. When potential patients type in search phrases like "best XYZ practice near me,” search engines will pull the newest and most relevant content each time a search is performed. If your site hasn’t been updated with new info in a while, you can bet someone else’s will rank higher than yours in the results. That is where a blog comes in handy.”
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