Somerset Hills Chiropractic takes a "whole person approach" to wellness, focusing on identifying and addressing the root causes of health issues. They use modern chiropractic techniques to optimize function and improve health. Their mission is to provide exceptional care, promote better health, and enhance the quality of life through chiropractic wellness principles.
Boosting Digital Presence Through Chiropractic Digital Marketing
Somerset Hills Chiropractic set out to strengthen their digital presence and better connect with their community online. Their existing Squarespace site presented SEO limitations and lacked the flexibility needed to grow effectively. To support their long-term goals, they partnered with Page One Digital to modernize their website, improve search visibility, and launch a social media strategy tailored to their audience. Through a combination of a new WordPress site, ongoing SEO support, and consistent content across social media platforms, Somerset Hills Chiropractic took a comprehensive chiropractic digital marketing approach to increase reach, engagement, and patient awareness.
Why They Chose Page One Digital
Somerset Hills Chiropractic chose to work with Page One Digital due to their previous positive experiences with our team. Having trusted the quality of our work in the past, they were confident in our ability to deliver exceptional results again. Our expertise in chiropractic social media, website development, and SEO services made us the ideal partner for their website transition and chiropractic digital marketing needs.
Page One Digital Solutions
New WordPress Website Build
We developed a completely new website for Somerset Hills Chiropractic on the WordPress platform. This transition allowed for greater flexibility, a more modern design, and enhanced functionality. The new site was optimized for better user experience and ease of navigation, ensuring that potential patients could easily access the information they needed.
2. SEO Recurring Services
To ensure that the new website would rank well and maintain strong visibility in search engines, we implemented SEO recurring services. This includes keyword optimization, content updates, and regular performance monitoring to improve and sustain their Search engine rankings over time. This strategy was designed to help Somerset Hills Chiropractic attract more local patients and remain competitive in the digital space.
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3. Recurring Chiropractic Social Media Support
In June 2025, we rolled out full-scale organic social media management services. Our strategy focused on local engagement, educational content, and short-form video that aligns with the practice’s core values and service offerings. These efforts were designed to increase visibility, connect with new audiences, and drive awareness back to the website and brand.
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Best marketing company I have ever worked with. Page one goes above and beyond in all aspects of social media and website design. If I could I would give them 10 stars! Thank you all for your continued support helping us reach the masses with “true” healthcare!
Results
1. Page Speed Performance Improvements
Pre-Launch Page Speed (August 28, 2024)
Before transitioning to WordPress, the Somerset Hills Chiropractic website scored a 55 in performance on PageSpeed Insights, indicating a slower load time and several optimization issues. Key areas for improvement included long load times and inefficient handling of resources, which contributed to slower user experiences and potential SEO setbacks.
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Post-Launch Page Speed (March 7, 2025)
Following the website's transition to WordPress and the implementation of our SEO services, the site's performance improved drastically, reaching a score of 99. The total load time dropped to just 0.7 seconds, and significant improvements were made in elements like Largest Contentful Paint (LCP) and Speed Index. These optimizations ensure a faster, smoother experience for users, contributing to better SEO rankings and overall site effectiveness.
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2. Post-Launch SEO Performance Results
Following the website's post-launch transition, Somerset Hills Chiropractic experienced the following improvements in key SEO metrics:
- Organic Website Clicks: 364 (Up 12.3%)
- Organic Website Impressions: 61,502 (Up 5.2%)
- Google Listing Clicks to Call: 93 (Up by 69.1%)
- Google Listing Impressions: 444 (Up by 1.8%)
These results demonstrate positive growth, particularly in key areas such as clicks to call and overall visibility through Google Listings. The clinic has seen significant improvements in the number of calls generated from their Google listing, reflecting a successful online engagement strategy.
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3. Social Media Results
With the launch of full-scale social media support in June 2025, Somerset Hills Chiropractic saw immediate traction across all platforms. Content was tailored to build community engagement, increase brand visibility, and highlight the practice’s expertise in a way that felt both personal and educational. While growth was observed across Instagram, YouTube, LinkedIn, and TikTok, here are a few standout results from the first month:
Instagram
- Accounts Reached: 1,578 (a 14,245% increase)
- Website Clicks: 9 direct visits from Instagram content
- Follower Growth: From 347 to 378
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YouTube
- Video Views: 4,936 (a 61,600% increase over the previous period)
- New Followers: 5 subscribers gained in the first 30 days
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These early results indicate strong content performance and signal long-term opportunity to further expand brand awareness, increase engagement, and support new patient growth through social media.
Driving Digital Success for Somerset Hills Chiropractic
The transition to WordPress, paired with ongoing SEO and social media strategy, has resulted in meaningful improvements in visibility, engagement, and performance. By creating a comprehensive digital marketing plan, Somerset Hills Chiropractic is better positioned to connect with their community and grow their practice online.
How Page One Digital Can Help
At Page One Digital, we specialize in helping businesses like Somerset Hills Chiropractic achieve digital success through customized website solutions and comprehensive SEO strategies. Whether you’re looking to improve your website’s performance, enhance its SEO, or develop a targeted digital social media marketing plan, our team is here to help you every step of the way.
Get in touch with us to take your practice’s digital presence to the next level!