Livingston County Chiropractic has been a trusted healthcare provider in Pontiac, Illinois since 2001. They offer a range of services, including chiropractic care, physical rehabilitation, and weight loss programs, all focused on helping patients achieve better health and wellness.
Responsive Website Redesign & Patient Acquisition Challenge
Livingston County Chiropractic’s website had become outdated after many years and self-managed updates. The client needed a modern redesign to improve site architecture, user experience (UI/UX), and integrate newly offered services. Additionally, they aimed to increase their new patient volume through improved digital presence and visibility.
Why They Chose Page One Digital
Livingston County Chiropractic chose Page One Digital because they had worked with us in the past and trusted the quality of our work. With our proven ability to deliver results and our understanding of the chiropractic industry, they were confident in our ability to help them improve their website, SEO, and patient acquisition efforts.
Page One Digital Solutions
1. Custom Website Build
We redesigned Livingston County Chiropractic’s website with a modern, responsive, and user-friendly design, and improved UI/UX. The new site better showcases their services, includes intuitive navigation, and is optimized for both desktop and mobile use to enhance user experience.
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2. Ongoing SEO Support
Our team implemented a comprehensive local SEO strategy to enhance the website's visibility in Search engine results, particularly for location-based searches. This included on-page optimization, keyword research targeting local terms, content creation, and technical SEO. We also ensured NAP (Name, Address, Phone Number) consistency across key online platforms to strengthen local search rankings and improve Livingston County Chiropractic's online presence, helping them attract more new patients.
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3. Recurring Digital Advertising Services
We set up and manage recurring digital advertising campaigns to help drive new patient leads. By targeting the right audience through Google Ads and social media remarketing campaigns, we’ve increased online visibility and generated a consistent stream of new patient inquiries.
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We recently switched to Page One Digital for the digital advertising for our practice. It is by far the best thing we have done for our business. I highly recommend the Page One Digital team
Results
Custom Website Build Results
Desktop Performance Improvement
Before the website launch, the Desktop Performance score was 76, with scores of 78 for Accessibility, 74 for Best Practices, and 83 for SEO. Post-launch, the Desktop Performance score improved to 93, with 100 for Accessibility and SEO, and 96 for Best Practices. This represents a significant boost in performance, showcasing improvements in loading times and overall site efficiency on desktop devices.
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Mobile Performance Improvement
Prior to the website launch, the Mobile Performance score was 50, with a lower Accessibility score of 77, Best Practices at 70, and SEO at 82. After the launch, Mobile Performance significantly improved to 93, with a perfect score of 100 in Accessibility, 96 for Best Practices, and 100 for SEO. This indicates a strong improvement in the website's mobile user experience, showing better load times and functionality on mobile devices.
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SEO Results and Performance
Livingston County Chiropractic achieved impressive results in their SEO efforts. Key highlights include nearly 30 non-branded queries ranking on page 1, improving visibility for localized terms like “Chiropractor Pontiac IL” and “Cryoskin Pontiac IL.” Organic website clicks increased by 2.7% to 151 clicks, while impressions grew by 6.4%, reaching 43,828 impressions. Google Listing clicks rose by 17.9%, driving more traffic from their business profile, and impressions surged by 19.4%, boosting online visibility. Additionally, their average SERP position improved by 11.4%, reflecting better ranking for key local searches. These results demonstrate a strong local SEO presence, driving more engagement and visibility for the practice.
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Recurring Digital Advertising Services Performance Results
In March 2025, Livingston County Chiropractic’s ad campaigns performed exceptionally well. With 650 ad impressions and 84 clicks, the campaigns exceeded expectations by generating 19 leads per month, surpassing the goal of 10. The cost per lead (CPL) was $78.45, nearly 48% below the maximum target, reflecting efficient ad spending. The conversion rate of 22.62% was significantly higher than the industry average, showcasing strong lead conversion. Additionally, the campaigns achieved a 69.14% increase in conversions while staying within their monthly budget, proving both effective lead generation and excellent budget management.
Digital Growth for Livingston County Chiropractic
Livingston County Chiropractic's digital marketing efforts, from responsive website redesign to ongoing SEO and digital advertising, have resulted in increased online visibility, improved lead generation, and more efficient patient acquisition. By partnering with Page One Digital, they were able to elevate their digital presence and achieve measurable growth in a competitive market.
At Page One Digital, we specialize in creating customized digital marketing strategies for chiropractic practices. Whether you're looking to improve your website design, boost your SEO rankings, or drive more leads through targeted advertising, our team is here to help. Get in touch with us today to learn more about how we can help you achieve your goals.