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Chiropractic Social Media & SEO - Case Study

Social Media Management | Recurring SEO Services | Local SEO Maintenance

Healthy Life Chiropractic

Healthy Life Chiropractic is a wellness-focused practice in Newnan, GA, offering natural, non-invasive care. Led by Dr. Tina McKay, the practice helps patients achieve long-term health through chiropractic services, massage therapy, and other holistic treatments.

Case Study

Outranking the Competition & Attracting New Patients

Healthy Life Chiropractic was looking to strengthen its digital presence, climb the search engine rankings, and outpace local competitors. A key goal was to drive more new patient appointments by improving online visibility and brand awareness.

Details

Why They Chose Page One Digital

Having worked with Page One Digital in the past, Healthy Life Chiropractic returned to our team with confidence. Their decision was rooted in a history of trust and proven results, knowing we could deliver the quality and strategy they needed to grow.

Page One Digital Solutions

Social Media Management

We implemented a consistent, on-brand content strategy to increase engagement and connect with the local community. This included educational posts, testimonials, and seasonal promotions designed to build trust and drive traffic.

Recurring SEO Services

Our team provided ongoing optimization of on-site content, technical performance, and backlink strategy to improve keyword rankings and organic visibility over time. This also included publishing weekly blogs targeting relevant search terms to support long-term content growth and engagement.

Local SEO Maintenance

We focused on maintaining accurate NAP listings, optimizing the Google Business Profile, and ensuring consistency across all local directories to improve map pack performance and local search rankings.

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I've been working with this agency for over 6 years now. The team has managed my ads, social media, and SEO for several years. They took over our website management, and we're getting ready to build a new site with them in the coming months. Excited for even better results with the new website. Thanks for all you do for my practice!

Dr. Tina McKay - Owner

Results

Social Media Management: Facebook Performance

Following the strategy launch, Healthy Life Chiropractic saw strong gains across key Facebook metrics. Page Views jumped 125.1%, and Page Reach increased by 65.3%, demonstrating a significant improvement in visibility and engagement. Even with a modest rise in Page Likes (+0.4%), the spike in views and reach signals that the content was not only being delivered effectively but also resonating with the audience.

Facebook Performance Before Our Strategy
Facebook Performance After Our Strategy

Social Media Management: Instagram Performance

Instagram also saw impressive growth. Starting with just 210 followers at the beginning of support, the account grew to 603 followers—a 187% increase. Account Reach more than doubled, jumping from 348 in January to 1,018 by March. These results show strong momentum in audience building and content visibility within the target demographic.

Instagram Performance Before Our Strategy
Instagram Performance After Our Strategy

Recurring SEO Performance

The SEO strategy helped Healthy Life Chiropractic achieve page one rankings for valuable services like cold laser therapy, as well as educational content on topics such as sugar's effect on the nervous system. Over the past year, the site generated 8.4K clicks and 1.49 million impressions, highlighting the impact of consistent blog publishing and optimization.

Local SEO Visibility

Healthy Life Chiropractic is now showing prominently on local search results for “chiropractor Newnan GA” and related terms. Their Google Business Profile is fully optimized and features rich search result enhancements, including sitelinks, reviews, and appointment options—strengthening trust and visibility in their local community.

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Improving Digital Presence For Healthy Life Chiropractic

Page One Digital helped Healthy Life Chiropractic boost its visibility, engagement, and patient acquisition through a tailored strategy that combined social media, SEO, and local optimization. If your practice is ready to grow, we’re here to help you do it right. Learn more about our marketing services or contact us to get started.