Wills Chiropractic is a trusted chiropractic practice based in Rochelle, IL, serving the community since 2003. They offer a range of services, including chiropractic care, acupuncture, massage therapy, and physical therapy—all aimed at promoting natural healing and whole-body wellness. With a mission of 'Delivering Hope Through a Chiropractic Lifestyle,' their team is dedicated to helping patients reduce pain, improve mobility, and live healthier, more active lives.
A Website That No Longer Reflected Their Growth
Wills Chiropractic’s website had grown outdated after years of use and self-managed updates. The site no longer reflected the practice’s evolving services or met modern design and user experience standards. In addition to needing a refreshed and user-friendly website, the practice also wanted to boost its new patient volume through improved online visibility and digital marketing support.
Why They Chose Page One Digital
Wills Chiropractic had previously partnered with Page One Digital and experienced firsthand the quality and reliability of our work. When it came time to modernize their website and increase their flow of new patients, they turned to the team they already trusted to deliver results.
Page One Digital Solutions
Custom Website Design and Development
We created a brand-new, fully responsive website that reflects the professionalism and welcoming nature of Wills Chiropractic. The new design prioritizes a clean layout, intuitive navigation, and optimized mobile performance, making it easier for prospective patients to learn about services, get in touch, and book appointments. We also incorporated new service pages to support expanded offerings and built the site on a platform that empowers the team to make updates with ease.
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Ongoing SEO Strategy
To strengthen the practice’s visibility in Search results and attract more local patients, we implemented a recurring SEO strategy that integrates both content creation and local SEO tactics. Each week, we publish optimized blog posts targeting high-intent, location-specific keywords and educational topics relevant to the chiropractic audience in Rochelle, IL. We also ensured that accurate and consistent NAP (Name, Address, Phone Number) details were optimized across all listings and pages to support local SEO performance. This consistent approach not only improves long-term keyword rankings and builds authority but also helps the practice appear more frequently in local search results, driving qualified traffic and boosting community visibility.
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I have been working with Page One Digital for a number of years now, and I am continually blown away by their innovation, customer service, and attention to detail. They are always incredibly responsive to not only my needs, but to the ever changing world of digital marketing. They have helped me grow my practice steadily year after year even during the midst of covid. I cannot recommend Page One Digital enough for anyone wanting to grow their digital presence and their business.
Results
Website Performance Results
After launching the new site, Wills Chiropractic saw major improvements in both mobile and desktop performance. Desktop PageSpeed scores improved from 42 to 97, while Mobile scores jumped from 26 to 93. Load times significantly decreased, and blocking times were minimized. Additionally, the site now maintains perfect scores (100/100) across Accessibility, Best Practices, and SEO, creating a faster, more reliable experience for patients on all devices.
SEO Results
Following the rollout of Google's AI Overviews in May 2024—which caused widespread visibility drops across the SEO landscape—Wills Chiropractic’s performance demonstrated notable stability and resilience thanks to ongoing optimization efforts.
- In April 2024, the site had 278 organic clicks and 34,077 impressions.
- By June 2024, despite a dip in impressions to 28,659, clicks slightly increased to 283, showing audience engagement remained strong amid algorithm shifts.
- In January 2025, impressions surged to 47,748—a 40% increase compared to June—and clicks remained consistent at 272.
This steady performance, especially in a volatile Search environment, illustrates the long-term value of a consistent SEO content strategy. Blog pages alone now account for over 37% of all organic clicks and 58% of impressions, proving that the recurring, optimized blog content is pulling its weight.
Most notably, Wills Chiropractic ranks on page 1 for over 150 search queries, ensuring high visibility for local patients searching for chiropractic and wellness care in the Rochelle, IL area.
Helping Your Practice Stand Out Online
At Page One Digital, we specialize in helping chiropractic practices like Wills Chiropractic elevate their digital presence through smart, scalable marketing strategies. Whether it’s building a modern, mobile-optimized website or launching an ongoing SEO plan that keeps you visible in search, even as algorithms evolve. We provide the tools and expertise to attract and convert new patients.
Ready to take your online presence to the next level? Connect with our team to learn how we can help you grow your practice.