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Jewelry Website Design & SEO - Case Study

Search Engine Optimization (SEO) | Web Redesign


Sophil is a custom, fine jewelry company that helps clients find or repair the perfect piece for their needs.

Case Study

Not Ranking in SERPs

Sophil’s owners reached out to Page One Digital to help improve their search engine ranking.


Why They Chose Page One Digital

Sophie and Philippe worked with the husband of Page One Digital’s CEO Kimberly Portuondo when he was selecting an engagement ring. They mentioned wanting a jeweler-friendly website design that was easier for them to manage as their inventory changes frequently, and he referred them to Page One Digital.

Page One Digital Solutions

1. Website Redesign 

Sophil's previous website was not responsive, so it did not perform well on mobile devices. In addition, it was very difficult for the owners to update the photos of their products (which change often). They also had client testimonials spread out across their site and wanted to consolidate them into one scrollable client review section. 

Once Page One Digital got started on Sophil's new website design, we were able to organize the site in a way that promoted their products with lots of imagery. Our web design specialists cleaned up the navigation, added client reviews to the bottom of each page, and simplified the site as much as possible to improve the user experience.

In addition, our web team simplified Sophil’s ecommerce inventory management system. They can now easily update their product selections on the site.

2. SEO (Search Engine Optimization) 

Page One Digital’s SEO services increased the chances that the redesigned Sophil jewelry website would be found by its target audience on search engines. Our content team researched and inserted the best keywords into the content on the site. We also included schema markup, SSL certificates, and mobile-friendly indexing to boost its chances of ranking.

Image of Sophil’s Google listing.
No items found.

“We asked Page One Digital for help with the rebuilding of our old website and a way for us to be able to manage the content of the site for the future. Kimberly was amazing in her knowledge and clarity. She has completely redone our jewelry site on a much better platform in very little time and expense... she made tutorial videos explaining how to handle the pix and text changes that even néophytes like us were able to follow. Thank you, Page One Digital.”

Phillippe and Sophie, Owners, Sophil


Sophil experienced better ranking in search engine results pages (SERPs) after its website redesign and SEO services with Page One Digital.

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Page One Digital helped Sophil better manage their website.

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