LauderAle Brewery is an independently owned nano-brewery located in Fort Lauderdale, Florida. Founded in 2013, the brewery is known for its experimental small-batch brews and its commitment to local craftsmanship. With a focus on quality and community, LauderAle has become a go-to destination for craft beer lovers, offering a rotating selection of beers brewed on-site, a laid-back taproom experience, and a strong presence in the local events and food truck scene.
Enhancing Online Visibility and Increasing Taproom Traffic
LauderAle Brewery approached Page One Digital with the goal of improving their online presence and increasing new & recurring traffic to their taproom. Their existing website lacked the technical and content SEO foundation necessary to perform well in search rankings. They needed a site that could not only rank better but also showcase their unique offerings—signature brews, weekly gatherings, and special events—in a more engaging way. Additionally, they wanted to drive online reservations and event bookings while enticing new visitors with exclusive promotions and updates.
Why They Chose Page One Digital
LauderAle first connected with Page One Digital after inquiring about SEO and website services. After an initial high-level conversation, they were interested in learning more and requested a meeting with our team. Our expertise in both the technical and creative aspects of digital strategy made us a natural fit to help bring their vision to life online. We knocked it out of the park with a 5-Star Review.
Page One Digital Solutions
1. Custom Website Redesign
We designed and developed a custom website tailored to LauderAle's brand and business goals. The new site features improved navigation, a more engaging layout, and prominent sections to showcase their signature brews, weekly events, and booking options.
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Technical & Content SEO
We combined both technical and content SEO strategies to ensure LauderAle’s website performed well in search results and delivered relevant, engaging content to visitors. This included improving site speed, mobile responsiveness, and metadata, while also targeting specific keywords and structuring content to boost visibility and organic traffic.
Results
Desktop Performance Results
Prior to launch, their desktop performance score sat at just 36, with noticeable gaps in best practices and overall performance. After launch, the new site achieved near-perfect scores across the board—98 in Performance, and 100 in Accessibility, Best Practices, and SEO. This leap reflects both the technical improvements made to the site infrastructure and the strategic SEO enhancements that supported greater visibility and user experience.
Mobile Performance Results
Mobile performance also saw a substantial increase, jumping from a score of 34 to 73. While anything above 70% is considered excellent on mobile, we continue to experiment with minor layout and design tweaks to push this number even higher. Additionally, the presence of the Tawk Chat feature, which was intentionally included at the client’s request, slightly reduces the Best Practices score. Overall, the site’s mobile experience is now faster, more accessible, and optimized for search.
Visitor Traffic Results
Following the launch of the new website, Lauderdale Brewery experienced a strong increase in website traffic.
- Total website visitors increased by 34.5%, reaching 3,327.
- New visitors rose by 28.6%, totaling 3,182.
These gains highlight improved search visibility and digital reach, helping more new customers discover Lauderdale Brewery online and driving greater interest in events, taproom visits, and product offerings.
Crafting Digital Experiences That Drive Results
LauderAle’s success story is a testament to how strategic design and smart SEO can transform a local brand’s online presence. At Page One Digital, we help businesses like LauderAle stand out in a crowded digital landscape with custom websites that not only look great but deliver measurable results.
Whether you’re in need of a website refresh, a deeper SEO strategy, or want to drive more traffic to your business, our team is ready to help.
Explore our web design services or get in touch with us to start your project today.